Anuj Mittal
Senior Consultant - Analytics
8+ years in analytics · Targeting Analytics Manager roles · Building with Agentic AI
About
Analytical professional with 8+ years of experience in data analysis, experimentation, and business intelligence. Skilled in designing and analyzing A/B tests, performing funnel and cohort analysis, and evaluating marketing campaign performance to optimize customer acquisition and engagement. Experienced in defining success metrics, interpreting complex datasets, and translating analytical insights into actionable recommendations that improve overall business performance. Currently upskilling in Agentic AI — building autonomous agents and AI-powered tools — targeting Analytics Manager roles where data leadership meets modern AI capability.
- Delhi/NCR, India (open to relocation within India)
- 8+ years in analytics & business intelligence
- Building with Agentic AI
- 50+ A/B tests conducted
Analytics Impact
Skills
Languages & Querying
Visualisation & BI
Tools & Platforms
Methods
Core Competencies
Experience
EXL
Client: American ExpressSenior Consultant, Analytics
- Part of the Commercial MDM team managing different business IDs associated with various accounts
- Identify and report over-linkages and under-linkages within different accounts
- Ensure data integrity across commercial account structures at American Express
Zupee
Lead Data Analyst
- Optimized data pipeline by introducing daily incremental logic, cutting runtime by 80% and significantly enhancing scalability of marketing analytics
Refyne India
B2B2C lending for Indian State Govt employees (Rajasthan & Goa), Private Corporations (200+ clients including EY, Deloitte, ICICI, HDFC), and Gig Workers (Swiggy, Flipkart)Manager
- Analyzed funnel drop-offs from transaction initiation to success; hypothesized higher disbursal limits could improve conversion — tested across user cohorts → 16.6% increase in average disbursements
- Investigated low CTR in a key user segment through campaign performance analysis; tested multiple campaign narratives and scaled the most effective variant to improve engagement and CTR
- Grew monthly lending disbursals from ₹45 Cr to ₹76 Cr (68% surge) by identifying inefficiencies in client consumption strategies, risk profiling, and B2B processes
- Accelerated repayment cycles from 60 days to 45 days through automated reminders, enhancing working capital
- Achieved 12.5% revenue growth by optimizing marketing strategies and resolving configuration inefficiencies
- Improved customer retention through targeted engagement → 25% increase in repeat users and sustained loan disbursals
- Reimagined SMS campaigns → doubled conversion rates from 14% to 30% while cutting customer acquisition costs by over 50%
- Enhanced loan approval rates with machine learning → expanded Salary Advance user base by 7,000 users and increased disbursals by 14%
Paytm
Team Lead
- Segmented customer cohorts to optimize NPA (Non-Performing Assets) and categorize them into risk buckets for data-driven loan decisions
- Cut NPAs in the highest-risk segment by 35% while maintaining 88% of business volume
- Used PySpark and SQL to reduce code runtime by 75% (from 4 hours to 1 hour)
XPO Logistics
Data Analyst
- Reduced human picking cost by 20% by assigning high-demand SKUs to easily accessible picking zones
- Optimized minimum/maximum stock levels and reorder quantities for optimal warehouse operations
Think Analytics
Associate Data Analyst
- Led development of Power BI dashboard for executive leadership team → improved performance monitoring
- Saved 200 man-hours per week by automating critical weekly performance reports
Newgen Software Technologies
Front-end development, Loan Origination System for Bank of BarodaSoftware Engineer
- Spearheaded front-end development of Bank of Baroda's MSME loan origination system
- Implemented robust form validation and quality control measures
- Collaborated with stakeholders during user acceptance testing in Mumbai
Projects
AI-powered personal portfolio with an embedded chat agent that responds as Anuj Mittal, allowing visitors to have a professional conversation about his experience, skills, and projects. Built to attract recruiters and employers discovering him via LinkedIn.
A custom GPT-powered agent that acts as Anuj's professional version — answering questions about his career, experience, and skills in a conversational format. Precursor to the Digital Twin chat feature. Hosted on Hugging Face Spaces.
Contact
Open to Analytics Manager roles and interesting conversations. Reach out via any of the channels below.